It doesn’t make a difference what your industry is, or how you named your business and services you offer – digital marketing trends can’t be overlooked. Not very long ago, companies required little more than a website and a Facebook page, however now, the digital landscape is evolving so rapidly that it’s difficult to keep up. Let me show you 5 top Digital Marketing trends for 2020.
1)Peaking of Facebook:
Facebook is no longer the king in the social media world. “41% of facebook users are over the age of 65” According to Forbes. It’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok but that doesn’t mean that it’s struggling by any means.
It’s very important for the upcoming digital marketers to really study about who their target audience may be because Facebook might not be very suitable for certain campaigns, especially as it continues to go downward in popularity among young people.
Marina Dolcic, from Morning Train says “Marketers need to be cautious with who they are trying to connect with and ensure that the audience they are trying to target is on Facebook. If not, they could be wasting their marketing budget by using the wrong social media platform”
2) The Rise of Instagram among Kids:
Instagram is still on the rise with more than 1 billion users, an amazing accomplishment. That means it’s one of the most quickly evolving social media platforms and, perhaps more importantly, most of it’s users base is conveted younger demogrphic, especially under 30. Facebook is losing quite a bit of that cohort, because of its reputation for being the social media platform for “elderly people.”
3) Domination of Chat Bots in Customer Care:
Chatbots are artificial intelligence(AI)s software that acts as a virtual representative for communicating with the users and helping them in completing some tasks. The interacting of chatbots with a human is in a very natural manner, mainly through the use of text chat windows, but verbal interactions also are possible. As the system collects more of the insight data, the AI learns more about the clients and more much-improving services with time. According to 80% of the businesses, they want to use chatbots this year. Let’s look at some of its benefits:
- 24-hour service
- quick responses to customer doubts.
- No need for breaks, leaves, or overtime pay.
4) Video Marketing is the Future:
You should get on board for using Video Marketing for your Business if isn’t already using video marketing. Text-based content can’t simply compete with the video content especially when you’re trying to sell services or products online. In a mobile-oriented world, people are into videos more than ever before, as they are using mobile phones to share and watch videos about everything, learning more about brands and what they have to offer.
5) Email: A Major Channel of Communication:
Email continues to be a major channel of communication, with billions still utilizing it for individual, business and education purposes. So we can say that email is staying put, and email advertising itself keeps on being important.
however, email advertising is developing, and generic emails aren’t as compelling as they used to be. It is now a combination of automation and more importantly, personalization that makes email marketing important for 2020.