How Elton Pereira Uses His Success to Help Those in Need



Although he has been involved in a variety of entrepreneurial endeavors throughout his career, Elton Pereira is perhaps best known for his previous role as co-founder and chairman of ParetoLogic, a software technology company in Victoria, British Columbia. He also co-founded Constant Content, a platform that connects freelance writers with businesses in need of quality content; is a co-owner of SendtoNews, the largest and fastest growing sports video distribution platform; and is a partner in SureSwift Capital, which acquire SaaS businesses from founders to take them into the next stages of growth. Other roles include acting limited partner at Version One Ventures, an angel investor at The Very Good Butchers and a board member at Gravity Group.

Before starting his prolific business career, he received a Bachelor of Commerce in entrepreneurship and finance from the University of Victoria in British Columbia in 1998. From there, he went on to work at CIBC, where he managed more than $60 million worth of assets. During that time, he was recognized as a top financial planner in Canada when he received the CIBC Annual Achiever Award three years in a row.

Leading ParetoLogic to Success

In 2004, Elton Pereira co-founded ParetoLogic with his two brothers, Adrian and Myron Pereira and his brother-in-law and long-time business partner, Don Wharton. ParetoLogic provided PC and cloud-based security, optimization, backup, and privacy solutions, as well as other utility software services, to both small businesses and home users. All of the founders invested their personal capital in the company before launching a strong online marketing campaign. Because of these concerted efforts and personal sacrifices in response to Pereira and his partners’ accurate market research, the company benefited from positive cash flow from the start. By 2015, ParetoLogic had racked up 350 million downloads and garnered $24 million in sales in every country in the world.

Elton Pereira worked closely with ParetoLogic’s executive team to define and carry out the company’s growth strategy. He was also responsible for developing a company culture that valued innovation, creativity, and strong work ethic, as well as attracting talented candidates and fostering the unique skills of individual employees. Perhaps most importantly, he instilled in ParetoLogic his personal belief that companies have a responsibility to use their power, capital, influence, and other varied resources to positively impact the lives of others in both the local and global communities.

Charitable Endeavors

Unlike many companies, ParetoLogic, with the guidance of Elton Pereira, grew into a company that placed giving back at the forefront of its year-round operations. Pereira often speaks of one charitable endeavor in particular; in 2014, ParetoLogic partnered with Change Heroes, whose innovative platform helps boost fundraising efforts by individuals and companies alike. Change Heroes, in turn, partners with Free the Children, and with ParetoLogic’s help, the two organizations have raised enough money to build numerous schools in developing countries, including the Domincan Republic, Mexico, India, Haiti, and Kenya. Pereira knows that education is the cornerstone of success and growth, both of individuals and communities, and the efforts by him and ParetoLogic have impacted the lives of hundreds of children. He even personally raised $30,000 in one week to fund three new schools in India.

In addition to partnering with Change Heroes, Elton Pereira and members of the ParetoLogic team have also shaved their heads for Cops for Cancer; served breakfast at Our Place; donated blood to Canadian Blood Services; sponsored children and supported global projects through World Vision; donated to BC Children’s Hospital; helped protect, empower, and rehabilitate young girls by supporting the Eddie & Maggie Pires Center; and partnered with CFAX Santas Anonymous to deliver toys to children during the holiday season. They also partnered with the Canadian Red Cross, the Heart and Stroke Foundation, and Power to Be, among others.

Accolades and Awards

Pereira has gained ample recognition throughout his career, and he received many of his formal awards in acknowledgment of his charitable endeavors and the emphasis that he places on giving back to local and global communities, both personally and within his companies.

In 2012, ParetoLogic attended the BCTIA Technology Impact Awards and received the Community Engagement Award. ParetoLogic also received the 2017 VIATEC Community Involvement Award. VIATEC noted that ParetoLogic invested, both with time and capital, in a total of 11 charitable initiatives in the year leading up to the technology awards ceremony alone. Additionally, in both 2015 and 2016, the company received the World Vision Recognition for Humanitarian Efforts award.

With Pereira’s varied entrepreneurial acumen, keen eye for trends and potential business success, relentless pursuit of his goals, and belief in a balance between growth and giving, we can expect a lot more from him in the future, in both entrepreneurial innovation and charitable works.

Be sure to stay connected with Elton Pereira on Facebook, Twitter, and LinkedIn.