KD Market Insights has published a report on global Premium Messaging market research report. The report offers valuable market insights drivers which would aid the industry leaders to develop and line up their market strategies supported by reliable and accurate data. According to KD Market Insights report, the global Premium Messaging market is expected to grow at a CAGR of XX.X% during the forecast period i.e. 2020-2025. The market was held to USD XX.X Million in 2019 and is projected to reach to a valuation of USD XX.X Million in 2025. The report covers a detailed chapter on market segmentation of Premium Messaging market covering market segments by application and regions.
Premium Messaging is a method of sending text messages from an application to a smartphone user, such as the short message service (SMS) and the multimedia messaging service (MMS). It includes application to person messaging (A2P) applications usually used for warnings, reminders, and marketing messages; and person to application messaging (P2A) applications generally used for various SMS campaigns, TV voting campaigns, subscriptions, competitions, and others.
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Mobile subscriber growth is increasing; it focused on improving consumer engagement, and A2P (two-factor authentication) streaming drives the market, creating lucrative growth opportunities for key users operating in the premium messaging industry. However, a huge rise in messages sent via unauthorized routes and an increase in mobile messaging spam is anticipated during the predicted period to hamper the growth of the premium messaging industry.
Market Segmentation :
Global Premium A2P and P2A Messaging Market, By Application
- Inquiry and Search Related Services
- CRM Services
- Notifications and Alerts
- Authentication Services
- Promotional and Marketing Services
- Voting and Entertainment
- Pushed Content Services
- Interactive Messages
This research report studied the Premium Messaging market to forecast the revenues and analyze the trends in 5 regions i.e. North America, Europe, Asia Pacific, Latin America and Middle East & Africa. This chapter of the report presents a comparison between emerging regions and developed regions to highlight the key factors and industry trends impacting the overall Premium Messaging market. Country analysis is also covered for various major economies across various regions:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)
This study evaluates and categorizes the key vendors in the Premium Messaging market. The key companies published in the report include among others, The companies include Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.
The competitive strategic window analyses the competitive landscape in terms of the market share and company profiles of major vendors. This section provides company’s metrics such as business strategy and performance such as financials, sales breakup by segment and by geography, SWOT Analysis, company snapshot, business strategy, key product offerings, marketing and distribution strategies, recent news & development and other market activities.
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Research Scope and Deliverables
- Overview & Executive Summary
- Market Drivers, Trends, Challenges and Opportunities
- Market Size and Forecast Projections
- Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
- Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
- Porter’s Five Force Analysis
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