When it comes to financial companies, SEO services and strategies are going to be different than those applied to eCommerce, for example. However, the fundamentals of SEO practises stay regardless of the use.
And these fundamentals have roughly stayed the same for years, apart from occasional updates. This is both a good and a bad thing. Good, because it means the system is working.
Bad, because it seems there are no bold new ideas emerging. While we wait for experts to optimise the voice search feature, let’s take a look at which SEO strategies are best for finance right now.
1. Finance on Social Media
Social media presence and SEO might not be considered as standard practice. Especially considering that there isn’t any proven causation of influential social media standing and better SERP ranking.
But causation doesn’t exclude correlation. And there has been a strong correlation with having your company social media posts shared and liked on multiple platforms.
Another important factor to consider here is that younger people will expect a strong social media presence, even from financial companies.
And while it’s true that referral means a lot in the world of finance, millennials are proven to opt for doing their own research before committing to a choice.
2. Create a Safe and Mobile-Friendly Website
Most consumers nowadays spend much more time on their mobile devices than they do on their computers. And yes, people prefer to do their banking, accounting, and money management using their smartphones.
Therefore, it would be impossible to overstate how important it is to make sure your website is mobile-friendly. But what does that mean, exactly?
In simple terms, it means users can read and navigate through your page without squinting or desperately looking for buttons and links. It should also have a simple and intuitive UI. Otherwise, you risk users promptly leaving the page without finding what they were looking for.
Also, investing in things like SSL Certificate and encryption will signal to users that you value their safety and protect yourself from any potential cyber-attacks.
3. Increase Webpage Loading Time
If there’s one thing that irks users, it’s slow webpage loading speeds.Data shows that if a website doesn’t load in two seconds, users begin to lose patience.
And while faster is always better in this context, things aren’t always so simple. The problem is that the loading speed will depend on many factors.
The recommended action includes optimising your images and your CSS. Perhaps consider removing plugins if you use too many, change the font size, and how many resources are on a single page.
4. Fill Out Google My Business Profile
One of the essential SEO services any finance business needs is the local SEO. An excellent way to go about it is to complete the “Google My Business”page or GMB.
When users search for local businesses and see them listed, having all the crucial information at the tip of their fingersmeans everything.
For that reason, make sure that you have the correct address, all the phone numbers, and emails. It’s also smart to put the correct business hours, highlight the average reviews, and signal any significant promotion or update.
5. Add a Blog to Your Website
Another excellent approach to boosting your SEO ranking is to create a blog on your finance website. There is so much about finance that can be put into quality content and optimised for search engines.
Finances are often seen as challenging to navigate, and well-written andinformative articles will go a long way to bringing in clicks and shares. It also provides a more immersive user experience that will only benefit your brand.
The Only New Thing
Until the next big thing arrives and revolutionises SEO for finance, there is something new worth mentioning: the attitude towards digital marketing, in general. Recently, there has been a significant change in how SEO is perceived and how experts approach it.
The innovations in technology have made it easier to deliver the right content to the right people, which has drastically shifted the focus from quantity to quality.
Deliver Best Financial Services with Best SEO
We should reiterate that SEO and finance require a curated approach for the obvious reasons. But the goal is the same.
You want your company to have the best possible ranking in search results and to be able to reach as many users as possible. This might entail optimising the speed of your webpage. And also making sure that it loads perfectly on mobile devices.
Even though it’s natural to be apprehensive, the social media presence of financial services is not something to shy away from. Especially because it might lead to better SEO ranking.