Search engine optimization (SEO) for content advertisers isn’t what it was ten years back.
Today, manipulative SEO practices like those are called black hat SEO.
You need to stay away from such practices as much as you could. Not only for the sake of your audience but for the fate of your website too. Google continually develops new methods for punishing sites attempting to game the system and it’s not pretty.
According to Benjamin Sweeney, Content Manager at ClydeBank Media:
“Optimizing your content starts before you type the first sentence. Producing content that responds to search intent, or the topics that your audience are already searching for, will save you a lot of work in the long run.
Keep in mind that to be truly optimized, your content has to resonate with two audiences. You’re not only optimizing your content for search engines but remember that your content has to be accessible, helpful, and valuable to the human visitors to your site as well.
Maintaining a focus on value, no matter what the current Google algorithm guidelines are, is the first step to keeping the right goals in focus when optimizing content.”
Here are some actionable SEO tips to Optimize your content from Scott Johnson, home buyer with Pitt Home Buyers:
- Include your keyword in your Meta Title in a natural way
- Include your keyword in your Meta Description in a natural way. If it makes sense, use your keyword twice (but not more). See the attached photo.
- Use your keyword twice in the introductory paragraph of your blog post.
- Take two of your keywords and add a link to them that leads to relevant content (on your site and off)
Here’s the uplifting news. You don’t need to depend on manipulative SEO techniques. With the correct strategy, you can build a devoted audience through 100% genuine SEO practices.
Write content to answer queries:
Google has been througj countless number of updates throughout the years as the search engines strives to improve how it answers searcher inquiries.
“SEO for content marketers totally can’t revolve around satisfying search engines. It must revolve around answering to searcher questions better than anybody else. After all, that is the general purpose of a search engine”
Perform at intimate venues- Not stadium:
It’s a lot simpler to satisfy 15 people as opposed to 100, right?
Rather than composing content for as many people as possible, compose niche content for small audiences.
Jay Eckert Founder and CEO of Parachute Design Group Inc says “Composing a quality content for smaller groups allows you to dive deep and make content that is really revelant and significant to your audience instead of generic.
Find suitable keywords for each audience:
The best SEO for content marketers includes finding the correct keywords. Preferably, you need to pick long-tail keywords of three words or more.
Indeed, long-tail keywords are definitely more pertinent than broad ones. (Consider “cap” compared to”red Detroit MLB cap.”)
Not only that but long-tail keywords suggest that the searcher is nearer to finishing an activity – whether it be turning into a lead, purchasing a product, or signing up a service.
Ensure that your website is 100% mobile responsive:
Google changed to a mobile first indexing strategy back in July of 2019.
If your website isn’t mobile-centric, all the SEO for content marketers in the world won’t assist you with acquiring space in the search results.
- Each page on your site must be 100% optmized for mobile browers which include:
- applying high-resolution pictures
- Make sure readers don’t need to look to one side to see all the material.
- Hyperlinks large enough to tap without tapping something different.
Your metadata tells both Google bots and potential guests what your post is about. Make sure to optimize:
- Meta title
- Meta description
- Slug (the URL)
- WordPress tags
- Image ALT text
Google’s bots will slither the metadata to conclude how to rank your page. Meanwhile guests will see a portion of this data in the search results, including image search results.
Renew your old blog material:
Part of SEO for content marketers includes refreshing old content – especially content already ranking high in Google search results.
Google likes fresh content. Revisit your old blog posts searching for obsolete facts and spotsplaces to include new information. Utilize this chance to include some related Google search recommendations and answer inquiries from the “people also ask” section in the search results.