Amazon Best Sellers Rank Guide – Sell more in 2020

What is the Amazon Best Seller Rank?

Otherwise described as BSR, the Amazon Best Sellers Rank is a classification awarded to items on Amazon’s Marketplace based on its orders, in contrast to other items with the same categorisation, based on a set time period. You can find the Amazon BSR in the item description section of the item.

The Amazon Best Seller Rank (or BSR) is the score that Amazon’s algorithms work out to place products based on the sales. This algorithm calculated by Amazon is a mystery to most people, and probably known by a select few at Amazon’s headquarters! Check IO Scout BSR calculator completely free.

Historical data of a product is less of a sway than recent sales data of a specific item that is currently selling on Amazon’s Marketplace.

Best Amazon Selling Categories in 2020

  • Toys and Games
  • Cameras and Photos
  • Electronics
  • Video Games
  • Cosmetics
  • Books
  • Kitchen Equipment
  • Health and Fitness

Why is the Amazon Best Seller Rank Important?
The Amazon BSR is a vital measurement for Amazon FBA sellers. Get it right on Amazon with your product listings, and your business will be more profitable and successful.

Calculations for Amazon BSR is based on categories, and sub-categories, not keywords.

The Amazon BSR is a good indicator of product sales, and potential product sales, at that.

How is the Amazon BSR calculated?
Firstly, the Amazon BSR is not based on reviews or ratings of a particular merchandise; but entirely on the sales of the product. And it’s worth noting that BSR fluctuates on the different Amazon Marketplaces globally.

Amazon BSR is revised on an hourly basis. This is done by working out the sales of a product at that moment in time, and also the historical sales data. For example, a product ranking at No. 1 reveals that it has sold in greater numbers than any other product with the same categorisation. Kudos indeed.

The Amazon BSR is merely a gage for sales estimation figures. It gives an overall view of the product’s sales, and ebbs and flows wildly.

How to use BSR to find products to sell on Amazon

  1. Find out the item’s Best Sellers Rank on Amazon’s Marketplace
  2. Make an assessment of the typical sales of the item on a monthly basis – this will ensure you have data on how frequently this item sells.
  3. Work out what the item should sell at. This comprises the cost of the item, along with the associated fees, and the potential fees to store the item if they don’t fly off the shelves!

How to find products to sell on Amazon using tools

IO Scout is a tool for Amazon sellers to elevate selling success, by tracking specific products to uncover potential rewarding items to sell on Amazon.

IO Scout’s 14 day money back guarantee offers peace of mind for Amazon sellers, a try-before-you-buy approach, if you will.

The three alternative paid options of IO Scout of $29, $49 and $69, offering increased search and facilities the higher the price-point of the membership option. From 25-45-85 products available in Product Tracker, 25-45-85 keywords available in Keyword Tracker, and all plans including Listing Optimiser, FBA Calculator, Sales Estimator, and Unlimited Historical Data, there is a plan on IO Scout for every FBA Amazon Seller.

How do you improve your items’ Amazon BSR?

There are some steps you can take to improve your Amazon BSR.

Check out the competition

Firstly, check out what your competitors are up to, so do some keyword research on your competitors’ item descriptions. It may be that your competitors who are doing better than you in the Amazon BSR ratings are optimising their keywords more effectively; it may be that they are more efficient at answering their customers’ queries in the item description. Perform some analysis, and work out where you can improve your product listings.

Optimise your product listings
Once you’ve delved deeper into your competitors’ product listings, you will have a firmer grasp on how to potentially improve your own. But you can go one step further than that.

Did you know that nearly 65% of all clicks on Amazon’s Marketplace go to the first three items ranked there?

So to have any chance of improving your BSR, you need to rank higher.

You can optimise your listing further by completing the following steps:

  • Conducting research analysis on keywords that are related to your item
  • Then going ahead and adding these researched keywords to all sections of your listing including the title of the item, the description of the item, and the item’s features
  • Consider inserting high-quality, professional-grade images
  • Concentrating your item’s highlights on your item’s uses and advantages, and taking into consideration your customers’ wants, needs and requirements before committing to purchasing your item

You can try your luck with SEO services, if keyword research and listing optimisation is not your forte. You can enlist an expert to advise on lists of optimal keywords, and create descriptions for your listings to help you on your way to improving your products’ BSR.

Sort out your sub-categories
Another step is to decide which category, and also sub-categories you want your product to appear in. And revise this over time, too, to check the categories you choose are still relevant.

The sub-category you choose will regularly give you the most significance and potential, as its often the case that categories alone have way too much in the way of competition to be seen amongst the ever-growing crowd. This is especially true for Amazon sellers who are new to the market.

Check out these steps to check you’re choosing the best sub-categories for your products:

  • Perform analysis of the best-selling items that appear in your intended sub-categories, and decide if they are a good match for your product
  • Seek out categories that are more niche, with less competition
  • Revise your product’s sub-category

And don’t worry, your sub-category choices are not set in stone, you can change them at any time, so try out various options to see what works, and what doesn’t.

BSR – Concluded
Selling products on Amazon’s Marketplace is not for the faint hearted. Not anymore. To achieve high BSR on Amazon, you need to put the work in, and it will take time. But invest your time wisely, and you too can achieve a profitable business like so many other entrepreneurs in 2020.

The Amazon BSR is not the most reliable tool to measure your businesses’ sales effectively. But it is a tool you can use to your advantage, in conjunction with all the other tools at your disposal.

As with all Amazon selling tools, be it product research, keyword research, market research, and all-in-one tools, pick and choose the elements that you feel are a good fit for your own business model, and adjust accordingly.