StreetInsider

Video QR code: A video marketing hack you wish you knew!

 Internet users from all over the world enjoy video content. 

Videos are an extremely effective method of advertising and marketing. It is one of the biggest factors that boost brand awareness, increase lead generation, and broadly impact your conversion rates.

More and more video content is being watched every day, and this trend is continuously increasing each year. Statista reports show that the number of digital viewers in the United States is projected to surpass 248.9 million U.S. video viewers in 2022 from 228.8 million viewers in 2018.

Studies have also shown that 92% of marketers say that video marketing is an important part of their strategy and has provided them with a positive investment return.

Needles to say, its success has gone hand-in-hand with the growth of social networking. Given that many people from all groups of ages watch videos on a regular basis, many marketers and advertisers are either not utilizing video as part of their digital marketing campaign or are not having the best outcomes.

But how can you improve them using a video QR code? Keep reading to know-how!

What is a video QR code, and why do you need it for your video marketing campaign? 

A video QR code will lead your target audience to a video display once the QR code is scanned, and you can use it at any point in your service! It could be attached in your product packaging, printed along with your marketing materials such as magazines, leaflets, brochures, or even displayed and distributed online! QR codes are scan-able when printed, and scan-able from a computer screen.

Instead of making your consumers type a long URL and go over your web page, you can instantly show them quick video information or demonstration about your offer by scanning the QR code!

To scan a QR code, the smartphone user only needs to point his camera towards the QR code to access the video content associated with the product, item, or service that you offer!

Static QR code or dynamic QR code? Which one is the best for your video QR code?

There are two types of QR codes you can use to generate your video QR code: one that is static and the other one dynamic. Now what’s the difference between the two?

A video QR code generated in a static mode leads you to a fixed information that you have embedded in your QR code. Therefore, you cannot edit your video landing page and it stays permanent. Thus, it is only good for personal use or one-time campaign. However, a static video QR code is free to create and provides you unlimited scans.

On the other hand, dynamic video QR codes has more advanced features than static QR code.

It allows you to re-target or edit your video landing page and replace it with another form of video advertisement without having to re-generate another QR code even if it has been printed.

Moreover, it allows you to track the number of your scans and reveals important statistics of your scanners such as the time they scan, the location from where they scanned, and when you get the most scans. That being said, it will require your active subscription as it is an advanced type of QR code.

With the comparison we made between the two, you might be allured to generate your QR code in a static model, which is fine if you’re a beginner and if you want to explore on your QR code journey.

Nevertheless, if you’re a serious marketer and you want to have an overall experience of your video QR code marketing campaign, switching to dynamic video QR code is a better choice that will take you even further!

Why is video QR code in a dynamic mode better?

A video QR code in a dynamic mode allows you to understand your QR code video marketing campaign by revealing your QR code scans’ important data.  Are you getting enough scans? What should you do more to improve? Are you utilizing the QR code the right way? Where do you get the most scans? Are your scanners android or iPhone users, etc.?

Such statistics allow you to better analyze your campaign and set your target in a clear vision!

How to Create a Video QR Code? 

  • Open a QR Code generator online
  • Enter the URL of your video file provided in the box
  • Click Static or Dynamic (but it’s better to choose Dynamic)
  • Click “generate QR code” button
  • Customize your video QR code
  • Hit the download button
  • Deploy your QR code

How to use video QR codes in different types of marketing?

Videos influence your target consumers’ purchasing behavior and it tells the story of your product better than any other formats! It conveys a massive amount of information to your consumers in a short span of time. Customers love watching videos, and they do well among smart phone users. Moreover, videos are instantly share-able, and they convert into sales. Here’s how you can use them!

On Product packaging/tags- Using a video QR code on your product packaging boost engagement and educate the consumer. Moreover, videos can lead to direct sales! Studies have shown that 74% of buyers who watched an explainer video about a particular product or item ends up buying it!

On Brochures, Magazines, Flyers- People get bored of reading. You can get rid of lengthy information and explain your product, services, or information through a video QR code! Tell your brand’s story even better with a video!

How-To-Videos-  product manuals and user guide cost your business a huge portion of your expenses by printing thousands of them on a paper that will later be dump in the garbage bin anyway.

You can print a video QR code that will lead to a how-to video on how the user should use the item he purchased.

This alternative solution is more economical, sustainable, and eco-friendly. Moreover, it will become much easier for them to understand the item or product by showing them a video presentation.

Conclusion: 

Online video consumption is undoubtedly one of the most popular internet activities globally. Improvements in smart phone devices and wireless networks have helped streaming videos an integral aspect of consumers’ internet experience.

Video marketing is continuing to skyrocket and has grown in popularity and relevance, which means, it is a must to stay on top of your game with the latest innovations like a video QR code to create a strong, powerful, and effective digital video marketing strategy!